116: How To Get People To Come To Your Screening with Alex Petrovich

Film Trooper

[Podcast] How To Get People To Come To Your Screening

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In this episode, I interview filmmaker, Alex Petrovich, as he allows his film, "BAD PEOPLE", to be workshopped live on the podcast to get better marketing ideas for his upcoming screening.

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Nobody Knows Anything …

Legendary screenwriter, William Goldman, in his book, "Adventures in the Screen Trade", famously said:

“Nobody knows anything...... Not one person in the entire motion picture field knows for a certainty what's going to work. Every time out it's a guess and, if you're lucky, an educated one.”

It's even more true in this digital age!

Too much content for audiences to consume.

In this podcast episode, filmmaker, Alex Petrovich joins me to workshop his latest feature film, BAD PEOPLE, to see how best he can prepare and market to get his film seen!

 

 

You got into a film festival ... Now what?

Congratulations to all filmmakers out there who've had their film accepted into any film festival.

But, now what?

How do you get people to come and watch your film over other films?

Or for that matter, to get them out of their houses to choose your film above all else to go see?

 

Start with your friends and family ...

If you can't convince your own friends and family to come out and support you, then how will you expect to get total strangers to support your film?

In real estate they call this your "Sphere of Influence".

Realtors are expected to keep in constant contact with their "Sphere of Influence" to see if there are any leads that might need real estate services.

Now ...

With your film screening, start asking all your friends and family to come out and support you.

Here are some simple tactics in making sure they actually do come ...

  • Send an email with all the pertinent information about your screening
  • Follow up with a phone call or ...
  • Follow up with a text message ...
  • Follow up with a Facebook, Twitter, Instagram, or SnapChat message

You need to communicate to them that you want them there at least 3 times with 3 different communication methods (i.e. email, phone, social media messaging)

 

Why are they really coming out?

You have to ask yourself, "Why would my friends and family come out and support me and my film?"

You'll realize they're supporting "you"!

Your film is secondary.

So, own up to it and make your film secondary.

 

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Making your film secondary ...

Make your screening an event!

As you'll hear in this podcast interview, Alex and I stumble on the need to make his screening a party!

Alex's job is to ask all his friends and family ...

And to ask his cast and crew ... to ask all their friends and family to come out to the screening.

But what they're really asking, is for everyone to come out to the party they're throwing before the movie screens.

Put on your party hostess hat and come up some fun party games that will make people "want" to come out and celebrate with you.

At this point, your film becomes the icy on the cake ... it becomes secondary.

 

Don't forget ...

Record all of this.

As you'll hear in the interview, I urge Alex to plan on getting a team to:

  • Take still photos of the party and screening
  • Record video footage of the party and screening
  • Interview guests coming out of the screening to get as many positive soundbites as you can
  • Have an attractive person be the interviewer, it'll draw more people to want to talk on camera
  • Save all this footage to be edited later into several promotional clips that can be used to market your film online

Why do this?

By concentrating on your friends and family to support you at the screening ...

As well as, having your cast and crew do the same, you can at least assure that it'll be an intimate personal affair.

By recording the event, and later creating marketing materials from it, you give your project life.

When strangers online view your video footage and see regular people smiling and laughing and enjoying your film, it sends a message of "social proof" that your film is worth watching.

Some people may see through the marketing trick, but others may not, or some may not care at all.

In the end, when you're running solo on your efforts, some times you just have to try.

It's better than not doing anything at all.

There's a lot more tips and tricks that we get into ...

So, enjoy the podcast episode!

 

BAD PEOPLE SCREENING INFO:

 

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Get more from Alex at:

 

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EERRGGHH!!!

I finished my film ...

But now what?

You're in luck!

This FREE video series can help.

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About 

Scott McMahon is a Fellow Film Trooper at Film Trooper, a website for helping filmmakers attain filmmaking freedom. Scott recently made a feature film for $500 with no crew called, The Cube. Want to know what equipment was used to make that film? Grab a FREE gift at www.FREEGEARGUIDE.com