Articles
What Filmmakers Can Learn From Real Estate Investors
WE BUY HOUSES Have you ever been driving along the road and seen a sign staked into the ground, perhaps at the corner of an intersection, and it read: “We Buy Houses”? For most of us, this sign means nothing … We might even find it a bit strange. Now, imagine … You’re a person…
Read MoreFilm Marketing Tip: How To Steal From Netflix (Legally)
SHELF SPACE BABY! You’ve heard it before … Location, location, location … Or … shelf space baby! For filmmakers, what is our equivalent for the shelf space? Getting a theatrical release and being on the marquee? Getting your DVD’s onto the shelves of Walmart? Getting listed on the featured pages of iTunes, Amazon, or Netflix?…
Read MoreYou Need a Cure … Not a Prevention!
There’s a saying in marketing, that you need to sell the “cure” NOT the “prevention”. So, what does that mean? I’m going to pull from Mr. Joe Sugarman himself. Who is Joe? He is a master marketer and author of “Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising…
Read MoreJust Barf It Out: The Film Minimum Viable Product (FMVP)
JUST BARF IT OUT That’s the normal advice they experts give screenwriters when they’re staring at a blank page. The whole act of brainstorming and getting whatever is on your mind out onto paper (real or electronic) is a helpful process of getting onto … well, the real writing. It’s much easier to edit something…
Read MoreThink Globally, Act Locally: Film Marketing Case Study
How would you market a feature film that was made for $500 with no crew? Yes, a feature film, not a short, but a feature film … that was made for only $500 with no crew. How is this possible? You can check out the details over at this blog post: How I Made a…
Read MoreBuddha Awakened and Proclaimed: “The Greatest Gift to Give People … is to Blog.”
This graphic should be changed to “I entered Copyblogger’s Essay Contest and Lost!” Haha. Yes, it’s true. Over 270 entries submitted and sadly this measly essay did not make a dent. But now I get to share my failure with all of you and see how you might have written something more engaging. This graphic…
Read MoreWalt Disney: The First Film Trooper
“I only hope that we don’t lose sight of one thing – that it was all started by a mouse.” ~ Walt Disney. I friggin’ love that quote. Over the Thanksgiving weekend, I had the chance to visit the Disney Family Museum at the Presidio in San Francisco. I had no idea what to expect. …
Read MoreWidget Me This (Business Basics)
LEMONADE! GET YOUR FRESH LEMONADE HERE! How many of you have ever set up a lemonade stand as a kid in your neighborhood? It’s almost a right of passage, and it’s usually the first experience we have at becoming an entrepreneur. What are the basic elements of running a lemonade stand? You have to…
Read MoreThe Wizard Behind the Curtain (The Big Picture)
“Ignore the man behind the curtain” ~ The Wizard of Oz Imagine going on vacation, spending all sorts of money, then coming back home to find out that you’ve earned more money than you spent. How incredible would that be? How can this be? Investment money? Trust fund? Maybe … But it could something as…
Read MoreYou Can’t … And You’re Right.
“If you think you can do a thing or think you can’t do a thing, you’re right.” ~ Henry Ford. Could it be that simple? Ask yourself this … Do you think you can become a filmmaker? Maybe you’re already a filmmaker? Do you think you can become an entrepreneur? Do you even know what…
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