Willamette Writers Conference - Podcasting Presentation
Scenario (Audio Only) - Rental
If you have access to a studio already, which has a 2-podcaster recording studio setup and you're just needing to rent the space and time, then these figures will give you a ballpark:
- 30-minute session $50
- 1-hour session $100
- Editing files and publishing of audio files $100/session
Scenario (Audio/Video) - Rental
If you have access to a studio already, which has a 2-podcaster recording studio setup and you're just needing to rent the space and time, then these figures will give you a ballpark:
- 30-minute session $50
- 1-hour session $100
- Editing files and publishing of video and audio files $200-$300/session
Scenario (Build Studio)
If you're in need of building an audio/video podcast studio from scratch for a 2-podcaster show, your cost would be somewhere in this range:
- Rental Space $500-$1,000/month
- Purchase equipment through Amazon (*affiliate links)
Audio Technica ATR2100-USB USB/XLR Microphone with Knox Pop Filter and Headphones
| Price: | $89.00 & FREE Shipping. Details |
On Stage Foam Ball-Type Mic Windscreen, Black
| List Price: | $5.99 |
| Price: | $2.99 & FREE Shipping on orders over $35. Details |
| You Save: | $3.00 (50%) |
Neewer NW-35 Metal Suspension Boom Scissor Arm Stand with Built-in XLR Male to Female Cable, Shock Mount and Table Mounting Clamp (Black)
| Price: | $21.99 & FREE Shipping on orders over $35. Details |
Zoom H4N PRO Digital Multitrack Recorder - 2016 Version
| Price: | $209.23 & FREE Shipping. Details |
Monster Cable Classic XLR Microphone Cable 10 ft.
| Price: | $24.95 & FREE Shipping |
Behringer Q1202USB 12-Channel Mixer
| Price: | $87.98 & FREE Shipping. Details |
Sponsorship Rates
A 15-second Pre-Roll commands $18 per 1000 CPMs (listens).
A 60-second Mid-Roll commands $25 per 1000 CPMs (listens).
If a podcast averages 10,000 listens per episode.
18 x 10 (for the 10,000 listens) = $180 is the cost to the sponsor for a Pre-Roll.
25 x 10 (for the 10,000 listens) = $250 is the cost to the sponsor for a Mid-Roll.
Therefore, 10,000 per episode podcast would cost a sponsor $430 for a Pre-Roll/Mid-Roll combo.
If the podcast show allows 2 sponsors per episode, now the show will be making $860 per episode.
4 episodes a month: $3,440
8 episodes a month: $6,880
30 episodes a month: $25,800 (daily podcast shows)
The above model is the “industry standard”, there are other deals that can be made via cost per acquisition. This would be something like Audible.com paying $15 for each new customer that signs up through the podcast show's link.
